Legal Documentation

PRIVACY POLICY

Last updated: September 2, 2026
This Privacy Policy describes how 6 Pack Fitness collects, uses, and discloses your personal information when you visit, use our services, or make a purchase.

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📊 1. How We Collect & Use Your Information

To provide the Services, we collect personal information about you from a variety of sources. We use this information to communicate with you, process orders, and improve our brand.

Information We Collect Directly from You

• Basic Contact & Order Details: Name, billing/shipping address, phone number, and email.
• Account Information: Username, password, and security questions.
• Shopping Information: Items you view, add to your cart, or place on a wishlist.
• Customer Support: Information included in your communications with us.

Information from Third Parties

We obtain information from vendors who support our Site (like Shopify) and our payment processors who collect payment information to fulfill your orders. Any information we obtain from third parties is treated in accordance with this Privacy Policy.

🍪 2. Cookies, Tracking & Automated Processing

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. This includes device information, browser type, network connection, and your IP address.

• Store Functionality: We use Cookies to power and improve our Site (including remembering your preferences and abandoned cart items).
• Analytics & Advertising: We permit third parties to use Cookies on our Site to run analytics and tailor advertising to you.
• SMS Marketing: Our website uses cookies to keep track of items you put into your shopping cart to determine when to send cart reminder messages via SMS.

Artificial Intelligence (AI) & Automated Processing

6 Pack Fitness may utilize Artificial Intelligence (AI) and machine learning tools to enhance your shopping experience, provide automated customer support, and analyze internal data trends. Data processed by these automated systems is handled strictly in accordance with this Privacy Policy and is utilized solely to improve our Services and operations.

🤝 3. How We Disclose Personal Information

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you. In certain circumstances, we may disclose your personal information to third parties for legitimate operational purposes:

• Service Providers: IT management, payment processing, data analytics, cloud storage, fulfillment, and shipping vendors.
• Business & Marketing Partners: We use Shopify to support personalized advertising. Our partners use your information in accordance with their own privacy notices.
• SMS Messaging Partners: Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, strictly for the purpose of enabling our text messaging program.
• Legal Obligations: To comply with applicable legal obligations, enforce terms of service, or protect our rights and the rights of our users.

⚖️ 4. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

• Right to Access / Know: Request details relating to the ways in which we use and share your information.
• Right to Delete / Correct: Request that we delete or correct inaccurate personal information we maintain about you.
• Right to Opt-Out: Direct us not to "sell" or "share" your personal information for targeted advertising.
• Managing Communication Preferences: You may opt out of receiving promotional emails or SMS messages at any time by using the unsubscribe option provided in our communications.

✉️ 5. Contact & Data Controller Information

If you have complaints or questions about how we process your personal information, or if you would like to exercise any of the rights available to you, you can email us directly at info@6packfitness.com or use the button below.