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INTERNAL SOP MANUAL 🟢 V00 LIVE SOCKET

08.A1 | Promo Email Builder

Standardized execution workflow for campaign emails. Follow sequentially from top to bottom.

🛑 THE 3 GOLDEN RULES (READ FIRST)

  • RULE 1: Never touch or unhide the "Header hidden" box in Shopify Email. It stays hidden at the top so inbox settings render correctly.
  • RULE 2: Never delete the outer box boundaries when pasting code. Always replace existing code completely inside Box 1.
  • RULE 3: Every email broadcast MUST be reviewed and approved by Dana or a second manager before clicking Send.

PHASE 1: PRE-FLIGHT CAMPAIGN ASSET MAP

Gather these 4 items before opening Gemini AI or pasting code:

Asset Required Where To Get It Example Value
1. Surge Bar Text Promotional Offer / Calendar ⏰ FINAL CALL: 11% OFF ENDS MIDNIGHT
2. Banner Image CDN Link Shopify Content ➔ Files https://cdn.shopify.com/.../free-bag-banner.png
3. Button Destination URL Exact Shopify Product Page https://6packfitness.com/products/innovator-300
4. Button Text Call to Action CLAIM FREE $29.99 BAG ➔

PHASE 2: AI CODE GENERATION (GEMINI AI)

Click to copy the prompt, open Gemini, paste it in, and speak or type your 4 variables when Gemini asks:

Act as an expert Shopify Email developer. I need you to build custom Liquid code for Block 1 of my email campaign. DO NOT generate code yet. First, ask me to provide these 4 campaign variables: 1. Surge Bar Text (Top urgency bar) 2. Banner Image CDN Link 3. Button Destination URL 4. Button Text & Subtext Once I give you those answers, wrap them inside this Base Liquid Shell and return ONLY the raw HTML code block: <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" style="background-color:#FFFFFF; width:100%; max-width:600px; margin:0 auto;"> <tr><td align="center" style="padding:10px; background-color:#111111; color:#FFFFFF; font-weight:900; font-size:11px; text-transform:uppercase;">[SURGE_BAR_TEXT]</td></tr> <tr><td align="center"><a href="[TARGET_URL]" target="_blank"><img src="[IMAGE_URL]" width="100%" style="display:block; border:none;" /></a></td></tr> <tr><td align="center" style="padding:15px;"><a href="[TARGET_URL]" target="_blank" style="background-color:#2563EB; color:#FFFFFF; padding:12px 24px; font-weight:900; font-size:13px; text-decoration:none; display:inline-block; border-radius:4px;">[BUTTON_TEXT]</a></td></tr> </table> Ask me for the 4 variables now.
Open Gemini AI ↗

PHASE 3: FINAL VERIFICATION & DEPLOYMENT

  1. Open Shopify Email Editor ↗ and select your campaign draft.
  2. Click Box 1 (Custom Liquid), clear any old code, and paste Gemini's output.
  3. Verify the preview looks flush under the header and test all button links.
  4. Submit draft to Dana / Management for final sign-off before hitting Send.